The Digital Marketing Checklist For Small And Medium Business Owners

In this guide, we’ll be talking about small and medium business owner’s digital marketing checklist.

The essence of this discussion is to help business owners, entrepreneurs and managers maximize the massive opportunities that come with digital marketing to boost their earnings.

Digital marketing can be difficult and time consuming, and your small business might not have a committed employee to handle the job. If you have little or no experience with these areas, consider outsourcing some of it to give you the time you need to concentrate on growing your business.

Digital marketing takes advantage of digital technologies including websites, social media, blogs, email, and mobile apps to reach new customers and interact with current customers.Digital marketing tactics are composed of many components, depending on the type of business you have and your mode of interaction with your customers, but most plans should incorporate some key areas to be successful.

Here’s the checklist:

1. Create A Strong Website Design.

It is difficult to exaggerate the importance of having a good website if you’re an online retailer. Create a good website, and you’ll attract customers, make sales, and grow your small business. However, a poor website can lead to the loss of customers.

Ensure that the website mobile is friendly. This will make it easier for your customers to navigate the site fully on their mobile phones. It will also help give you higher rankings on search engines result pages.

2. Master Your SEO Strategy

SEO Simply means “Search Engine Optimization (SEO)”. Optimizing your website for search engines like Google, Bing, DuckDuckGo and Yahoo will increase your website ranking in search results, which will amplify your traffic (and sales) long-term.

3. Posting Contents On Social Media

Posting links to content on your social media channels can help boost traffic to your website and blog and gives you a means to communicate easily with customers and potential customers.

You can also post images, videos and useful texts to engage your audience from time to time. As a matter of fact, images and videos have a higher conversion rate in the age we live in today.

A better way to do this is to have social media managers manage your business social pages for you. They usually have all the tools to create attention grabbing images and videos to engage your audience.

4. Email Marketing

Successful marketing via email communicates with customers on a daily basis. The key is sending relevant and interesting messages on a regular schedule. It takes quite some time to build a quality email list, but it is worth the time and effort.

5. Capture Your Web Prospects’ Feedback.

If you want a tactic that pays off long-term, you’ll need to start gathering data on your potential customers. Gathering customer data enables you to adjust your marketing plan to your customer’s responses.

6. Launch Business Pages On Relevant Platforms.

There are various online directories that will assist you market to potential customers. Although, you don’t need an entry in every directory to succeed.

Here are some of the top performing directories you should consider signing your business:

·         Google My Business

·         HotFrog

·         Bing Places

·         Yellow Pages

·         Yahoo

·         Yelp

·         Spoke

·         Foursquare

·         Best of the Web (BOTW)

7. Offer free webinars

Running a webinar is a great method of boosting your brand awareness, as you can engage with your most faithful customers while driving traffic to your site. As a matter of fact, the average webinar conversion rate is a about 55%.

Hosting a webinar is practically straightforward, as you simply need to find a suitable professional to speak, design a PowerPoint and some content, and go live with a webinar tool.


You can boost your marketing efforts for free by designing a great website, embracing SEO, starting social media accounts, capturing your web prospects’ Feedback, collecting customers data, and offering webinars.

However, if you want to invest in advertising, you don’t have to spend much to make an impact. Email marketing and paid advertisement are both incredibly effective but remain affordable for small businesses.