How To Use Content Marketing To Grow Your Business

In this post, we’ll be discussing how to use content marketing to grow your business.

Growing a business is sometimes hard but with the right information available at your fingertips today, you should be able to learn to do what’s right for your business.

So stick with me as I show you how you can quickly grow your business using content marketing.

Content marketing is a type of marketing focused on publishing, distributing, and creating content such as articles for blogs, videos, audios for a targeted audience online.

It is frequently used by businesses in order to achieve the following:
–         Generate leads and attract attention.
–         Expand their customer base.
–         Increase or generate online sales.
–         Increase credibility or brand awareness.
–         Engage an online community of users.

Content marketing attracts new customers by sharing and creating valuable free content.

It assists companies create sustainable brand loyalty, provides information of value to consumers, and creates a willingness to buy products from the company in the future.

Content marketing begins with identifying the needs of customers.

After that the information can be presented in different formats, including video, news, e-books, white papers, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc.

Content marketing demands continuous delivery of huge amounts of content, preferably within a content marketing strategy.

Steps You Can Use To Grow Your Business

1. Identify Your Target Audience

Identifying your target audience should always be the foundation of any business, let alone content marketing.

It’s important to start developing your customer’s persona.

If you haven’t already, this can be completed by analyzing both your site’s qualitative data (e.g. feedback, surveys, etc.) and quantitative data (e.g. Google Analytics).

By pulling these two information sources together you can quickly picture who your customers are. This should include the following:

·        Psychographics

·        Motivation

·        Demographics

·        Site Behaviour

·        Purchase Propensity

·        Average Order Value

·        Lifetime Customer Value

2. Carryout Keyword Research

Keyword research is usually an analysis of the types of keywords and topics people search for.

For any content marketing strategy to be successful it must meet both requirements to create an impact with your target audience.

Once you’ve completed your content ideas investigation, you’ll want to start identifying the phrases and keywords associated with these ideas that your users are searching for.

The two main tools to use are;

·        Google Keyword Planner (Free tool)

·        SEMrush Keyword Magic Tool (Premium tool)

3. Identify And Allocate Resources

Whether you are creating the content internally or outsourcing, ensure that you have a process that covers the following parts:

·        A person to manage the creation of the content

·        Any information, documentation or tools required to create content

·        Resource costs and time (if outsourcing)

·        Content publishing workflow ( for example; creation – publishing – promoting)

·        Additional assets required (e.g. images, videos, infographics)

4. Create A Content Calendar

A content calendar is a calendar that marketers use when planning their forthcoming content output. Whether your team is publishing content for a social media, blog, or even an editorial, the content calendar will assist you track your team’s content creation workflows and monitor publishing dates.

5. Create Content

This may seem like an obvious statement, but some online writers make mistakes in writing their title tags, headings, meta descriptions and even alt text for search engines and not people.

However, everything from your structure, tone of voice, readability and flow should focus on making it attractive, relevant and useful for the reader.

6. Promote To Your Target Market

It’s wise to use the self-explanatory methods of the digital marketing mix to boost the visibility of your new content, which include the following methods:

·        Organic Social Media Posts

·        Paid Social Media Posts

·        Email Marketing

·        Influencers

7. Measure Results

In order to save time, when measuring the success of new content, keep a check on the following metrics:

·        Page views

·        Average Time on Page

·        Bounce Rate

·        Exit Rate


Content Marketing is an amazing and effective way to grow your business.

Ensure that everything you write is relevant and useful to your audience and make sure that you are producing great materials continuously.

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