Lead generation is one of the life wires that keep a business running. If properly strategized, a business can keep reaping its benefits for as long as it exists.
This is why in this post we’ll be talking about effective lead generation for small and medium sized businesses.
Regardless of the number of people interested in your product or service, if there are no conversions at the end of the day, your business will suffer greatly and will eventually shut down in the long run.
Effective lead generation for small and medium sized businesses is about employing result-oriented strategies to turn those who are interested in your product or service into immediate and long term customers.
How do you do this?
What are some of the effective lead generation strategies for small and medium sized businesses?
Take a look at some of the best ideas that have transformed businesses like yours around the world below.
1. Identify And Focus On Your Target Audience
Let’s face it – your business cannot attend to everybody. That is the basic truth you need to tell yourself.
Instead of trying to appeal to everyone, everywhere (the young, old, students, workers, pensioners etc. in America, UK, Asia, Africa etc.), why not just identify those who truly need the products and services you offer.
This can be in terms of age, occupation, geographical location, online or offline etc.
Doing this will help you focus on those you really need to go after and stop exhausting your budget on interests that will never convert to leads.
It is easier to hit directly at a target by focusing on it than aiming at nowhere and shooting your shots wide.
2. Employ The Idea Of Shameless Advertising On Social Media
You’re a small business, we understand. But shying away from social media advertising or doing that passively is a No-no in the 21st century.
Don’t just leave that to the ‘big boys’, the real sharks in the business world today. Get out there and put what you offer on every social media platform where your target audience may be found.
3. Learn The Basics Of Local SEO
SEO, fully known as Search Engines Optimization, is the art of pulling targeted traffic from Google and other search engines by strategically tweaking your articles and website to meet ranking requirements on search engines result pages (SERP).
Search engines optimization will help your small or medium sized business to continuously gain free traffic from Google and other search engines out there. This can be easily converted to leads. Thereby saving you the cost of running adverts to gain the same traffic.
4. Offer Professional Personalized Advice
One of the evergreen ways to generate leads for small and medium businesses is by offering professional personalized advice to clients.
This can be done through mediums such as free consultations, phone calls, online chats, presentations, help guides etc. While you may not instantly make a sale while doing these, you will definitely attract people who will always come back to buy your products or services later.
5. Consider Investing In Paid Ads
While SEO will give you recurrent traffic, it takes a very long time to achieve.
This is why the fastest way to start generating leads from the onset, is to invest in paid ads. Whether Google Ads, Bing Ads, Taboola Ads or Propeller Ads.
After you have done that, ensure to monitor the Ads performance using tools like Google Analytics. This will help you discover which Ads you should spend more on and the ones to pause immediately.
You can start with Facebook ads and then move over to the other ones with time.
6. Build Your Email And Web Push Subscription List
Email subscription and push notification tools like OneSignal, WonderPush etc., can really help your business in generating leads.
The way it works is that when people visit your website, they will get a pop up on their phones to subscribe to push notifications.
Everytime your company posts about a new product or service, they get notified of such products instantly.
That way, you can always get them back on your website everytime you want. All you need is to just send them a message via the push notification app and they’ll all get it as a push notification in their browsers.
A business without an actionable plan to generate leads will eventually fold up after a very short time.
This is why newly established businesses, especially small and medium sized businesses, must invest their time, resources and efforts into learning how best to turn those interested in their products and services into leads.
An easy way to do this is by following the laid down guidelines in this post and also conducting your own research to find out what works best for your business.